As exciting as the most primitive calculating device is, according to archaeologists and historians no one has ever heard of, we decided to change our name from Abacus (Card) to Treasure (Financial).
Why not right? Treasure is way cooler. And we did the research — Kind of.
Instead of doing focus group research on this theory, we just asked a couple of random kids what was cooler, an Abacus or Treasure? Since none of the kids knew what an Abacus was, they chose Treasure to be our new brand name. It was a landslide victory for Treasure.
Did Indiana Jones ever cross the globe in search of an ancient 300 BC Abacus? He didn’t, because no one would watch that movie. Indiana Jones scoured the globe for Treasure. Did Pirates sail the enchanted seas hunting Abacuses? Nope. They were in search of Treasure. Pretty sure no one in history used a pirate map to find a hidden Abacus.
The Treasure App and Treasure Card (coming soon) will still be all about teaching kids about saving smart and spending wisely.
The Treasure iOS app and Treasure Android app will not change in functionality, you’ll just see a different logo, name, and cool colors. Treasure is still the educational money app for kids that promotes our core message, “Learning By Doing!”
There has never been a more important time to teach kids about earning and saving money, budgeting, and understanding the difference between “want” and “need.” Have questions about Treasure App or the Treasure Card? Connect with us on social media or text us at 1-234-222-2870.